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How Does Commission Work At A Car Dealership

Written by Petter Sep 23, 2023 · 5 min read
How Does Commission Work At A Car Dealership
Auto Dealership Sales and Service Commissions Best Practices Part II
Auto Dealership Sales and Service Commissions Best Practices Part II

Buying a new car is an exciting experience, but sometimes the process of purchasing a vehicle can be stressful. One aspect of car buying that may cause anxiety for some people is the commission process at a car dealership. Understanding how commission works can help alleviate some of the stress of buying a car.

When you purchase a car at a dealership, the salesperson who assists you typically earns a commission. This commission is a percentage of the price of the car, and it can vary depending on the dealership and the salesperson. The commission system is designed to incentivize salespeople to sell more cars and earn more money, but it can also create pressure to make a sale, even if it may not be the best deal for the customer.

It's important to understand that commission is just one part of a salesperson's compensation package. In addition to commission, they may also receive bonuses or incentives for meeting sales goals or selling certain models of cars. Some dealerships may also offer salary-based compensation, where salespeople receive a flat rate for each car sold, rather than a percentage of the sale price.

In summary, commission is a percentage of the price of the car that a salesperson earns for making a sale. It is designed to motivate salespeople to sell more cars, but it can also create pressure to make a sale, even if it may not be the best deal for the customer.

My Experience with Commission at a Car Dealership

When I was purchasing my first car, I was nervous about the commission process at the dealership. I was worried that the salesperson would try to pressure me into buying a car that was out of my price range or didn't meet my needs. However, I was pleasantly surprised by my experience.

The salesperson who assisted me was very knowledgeable and took the time to understand my needs and budget. He showed me several cars that met my requirements and didn't try to push me towards a more expensive option. When I ultimately chose a car, he was very transparent about the commission process and explained how it worked. I felt comfortable with the entire process and was happy with my purchase.

The Pros and Cons of Commission at a Car Dealership

There are both pros and cons to the commission system at car dealerships. On the one hand, it can motivate salespeople to sell more cars and provide better customer service. When a salesperson earns a commission, they have a personal stake in the sale and are more likely to go above and beyond to ensure the customer is happy. Additionally, commission can provide a significant financial incentive for salespeople to succeed.

On the other hand, the commission system can create pressure to make a sale, even if it may not be the best deal for the customer. Salespeople may be more likely to push customers towards more expensive cars or add-ons to increase their commission. Additionally, commission can create competition between salespeople, which may not always be beneficial for the customer.

Alternative Compensation Models

Some dealerships offer alternative compensation models for salespeople, such as salary-based compensation or bonuses for meeting sales goals. These models may provide a more predictable income for salespeople and reduce the pressure to make a sale solely for the sake of earning a commission. However, they may also reduce the incentive for salespeople to provide exceptional customer service or go above and beyond to close a sale.

Negotiating a Good Deal

Regardless of the compensation model at a dealership, it's important for customers to be prepared when negotiating a deal. Researching the fair market value of the car, understanding financing options, and having a clear budget in mind can help customers make a confident decision when purchasing a car. Additionally, being willing to walk away from a deal if it doesn't meet your needs can help ensure you get the best deal possible.

My Advice for Dealing with Commission at a Car Dealership

Based on my experience and research, my advice for dealing with commission at a car dealership is to do your research, set a clear budget, and be prepared to negotiate. Understanding the commission process can help you feel more confident when negotiating a deal, but it's important to remember that commission is just one part of a salesperson's compensation package. Ultimately, the most important thing is to find a car that meets your needs and fits your budget.

Question and Answer

Q: How much commission do salespeople typically earn at a car dealership?

A: The amount of commission salespeople earn can vary depending on the dealership and the salesperson. Typically, commission is a percentage of the sale price of the car, and it can range from 10-20%.

Q: Is it possible to negotiate the commission rate with a salesperson?

A: It is possible to negotiate the commission rate with a salesperson, but it may not always be successful. Commission rates are typically set by the dealership and may be non-negotiable.

Q: Can commission create conflicts of interest between salespeople and customers?

A: Yes, commission can create conflicts of interest between salespeople and customers. Salespeople may be more likely to push customers towards more expensive cars or add-ons to increase their commission, even if it may not be the best deal for the customer.

Q: Are there any alternative compensation models for salespeople at car dealerships?

A: Yes, some dealerships offer alternative compensation models for salespeople, such as salary-based compensation or bonuses for meeting sales goals. These models may provide a more predictable income for salespeople and reduce the pressure to make a sale solely for the sake of earning a commission.

Conclusion of How Does Commission Work at a Car Dealership

Commission is a percentage of the sale price of a car that a salesperson earns when making a sale. While commission can incentivize salespeople to sell more cars and provide better customer service, it can also create pressure to make a sale, even if it may not be the best deal for the customer. Understanding the commission process and doing your research can help you feel more confident when negotiating a deal at a car dealership.