Have you ever wondered if getting a Google certification is worth it? With so many online courses and certifications available, it can be hard to know which ones are worth your time and money. In this post, we'll explore whether Google certifications are worth pursuing in 2021.
If you work in digital marketing, search engine optimization, or any other online field, you already know that Google plays a significant role in the industry. With its search engine, advertising platform, and numerous other tools, Google has become an essential part of the digital landscape. But does that mean that getting certified by Google is worth the effort?
The short answer is yes. Google certifications are valuable for several reasons. First, they demonstrate your knowledge and expertise in using Google tools and platforms. Second, they show that you are committed to ongoing learning and professional development. And finally, they can help you stand out from other job candidates or freelancers when applying for positions or projects.
In summary, Google certifications are worth pursuing in 2021 if you want to demonstrate your expertise in using Google tools, show your commitment to ongoing learning, and stand out from other job candidates or freelancers.
What Are Google Certifications?
Google certifications are online courses that teach you how to use Google tools and platforms. There are several different certification programs available, including:
- Google Ads
- Google Analytics
- Google Cloud
- Google Marketing Platform
- Google My Business
Each program consists of one or more courses, which you can complete at your own pace. Once you finish a course, you take a certification exam to demonstrate your knowledge and earn your certification.
My Experience with Google Certifications
As a digital marketer, I've found that Google certifications have been valuable for my career. When I was first starting out, I completed the Google Ads and Google Analytics certifications to demonstrate my knowledge in those areas. Later on, I completed the Google Marketing Platform certification to show that I had a more comprehensive understanding of the Google ecosystem.
Not only did these certifications help me demonstrate my knowledge to potential clients and employers, but they also helped me learn new skills and best practices that I could apply to my work.
How to Get Google Certified
If you're interested in getting Google certified, here are the steps you need to follow:
- Choose a certification program that aligns with your interests and career goals.
- Complete the courses for that program.
- Take and pass the certification exam.
- Add your certification to your resume, LinkedIn profile, and other professional profiles.
Are Google Certifications Free?
Yes, Google certifications are free to take. However, you will need to pay a fee if you want to take the certification exam and earn your certification. The fee varies depending on the program, but it typically ranges from $10 to $200.
How Long Does It Take to Get Google Certified?
The amount of time it takes to get Google certified depends on the program and your schedule. Each course typically takes several hours to complete, and you'll need to pass the certification exam to earn your certification. You can complete the courses at your own pace, but it's best to set aside dedicated time each week to work on them.
Conclusion of Are Google Certifications Worth It in 2021
In conclusion, Google certifications are worth pursuing in 2021 if you want to demonstrate your expertise in using Google tools, show your commitment to ongoing learning, and stand out from other job candidates or freelancers. Whether you're just starting out in your career or looking to expand your skills, Google certifications can help you achieve your goals.
Question and Answer
Q: Are Google certifications recognized by employers?
A: Yes, Google certifications are recognized by employers in the digital marketing and online fields. They demonstrate that you have a solid understanding of using Google tools and platforms, which can be valuable in many different job roles.
Q: Do Google certifications expire?
A: Yes, Google certifications expire after a certain amount of time (usually one or two years). This is because Google updates its tools and platforms frequently, and it's important to stay up-to-date with the latest changes and best practices.
Q: How many Google certifications are there?
A: There are currently five different Google certification programs available: Google Ads, Google Analytics, Google Cloud, Google Marketing Platform, and Google My Business.
Q: Can I retake a Google certification exam if I fail?
A: Yes, you can retake a Google certification exam if you fail. However, you will need to wait a certain amount of time (usually a few days) before you can take the exam again.
